How should you address a neutral interview subject?

The most effective approach to addressing a neutral interview subject is through persuasion by appealing to their sense of justice. This strategy is grounded in the understanding that individuals often respond positively when they feel that their values and principles are acknowledged and respected. By framing questions in a way that aligns with the subject's belief in fairness and justice, the interviewer can create a cooperative environment, encouraging the subject to share relevant information.

Utilizing persuasive methods that resonate with the subject's sense of justice fosters trust and rapport. This can lead to more open and honest dialogue, as the subject may feel that their viewpoint is valued and considered. When subjects perceive that the interviewer is genuinely interested in understanding their perspective and upholding ethical standards, they are often more willing to engage meaningfully.

In contrast, using a confrontational approach might provoke defensiveness or hostility, making it less likely for the interview subject to provide helpful information. Leading questions, while seemingly straightforward, can create biases in the responses and may not elicit genuine insights. Meanwhile, while empathy and understanding are important in building rapport, they are not as strategically effective as appealing to a sense of justice in this context.